Whereas close-season spending was driven by the leading clubs — Manchester City twice breaking their transfer record to sign Raheem Sterling (£44 million rising to £49 million) and Kevin De Bruyne (£55 million); Manchester United betting the house on unheralded French teenager Anthony Martial (£36 million rising to £61.5 million) — in January it has been a different story. Sky and BT Sport’s blockbuster £5.14 billion domestic TV rights deal kicks in at the start of next season, with the sale of overseas rights — expected to be confirmed in the coming weeks — set to swell that figure to £8 billion for the period 2016-2019. It means that the cost of relegation has never been higher, and it is the clubs at the wrong end of the Premier League table who have been opening their wallets the most eagerly during the mid-season transfer period.
A look at how the looming TV rights cash bonanza has affected the January transfer window in the Premier League – you can read it here.
Related link: English clubs impose Martial law in Europe