While big-money arrivals at United, City and Chelsea have long been the norm, it is the sight of Yohan Cabaye in Crystal Palace’s colours or Xherdan Shaqiri lining up for Stoke City that hammer home England’s financial might. The structure of the Premier League’s TV deals means that money is shared evenly across the division and English clubs are also reaping the rewards of slick commercial operations. United’s new kit deal with German sportswear firm Adidas is worth £750 million, on top of several commercial contracts including a £330 million sponsorship agreement with American car giant Chevrolet. “We’ve seen in recent years tremendous commercial growth from the largest clubs and that’s helping fuel some of this transfer spending,” Alex Thorpe from Deloitte’s Sports Business Group told AFP.
A piece on how English clubs have come to distort the European transfer market can be found here.